My Journey

Ever since discovering my passion for marketing at a young age, I've continuously pursued growth—learning, creating, and making meaningful connections that shape who I am today.

From 17 to 19: Discovering my passion & launching TAGU

Founded TAGU, ranked among Uruguay’s Top 25 entrepreneurial projects, gaining hands-on expertise in social media. Meanwhile, explored my creativity on TikTok, growing my personal account to 340K followers in 5 months.

From 19 to 20: Working with major brands & diving deeper into marketing

Partnered with four prominent brands, including Itaú, earning Silver and Bronze IAB Uruguay awards for impactful TikTok campaigns. Simultaneously, pursued a Bachelor's in Marketing, complemented by specialized courses in Social Media Marketing, Graphic Design, and Digital Marketing, further enhancing my expertise.

Since turning 21: International growth

At 21, I stepped onto the international stage with UNESCO Center for Peace, initially joining as a Community Manager in 2023.

Now, as the Social Media Director, I lead global digital strategies, significantly boosting audience engagement, visibility, and authenticity through compelling storytelling and human-focused content.